The Dead-End of Professional Design Services — Why I’m changing from a Services Leader to Product Leader

Darrel Ronald
5 min readAug 22, 2019
What path? Photo by author.
Paths through the woods. Photo by author

After working 14+ years as a senior project leader in large-scale, complex architecture and urban design projects across the world in over 19 countries, I asked myself: Do I want to continue working on different projects for the rest of my career using the same business model?

Darrel Ronald

Founder of Spatiomatics. Creator of the SIMO App for Urban Development. Architect, Urban Designer, Technologist, Entrepreneur.